Share the Road – Part 1 | Subaru
The first set of images from the ongoing ‘Share the Road’ campaign. From creative concept and research to execution, this has been one of the most comprehensive – and enjoyable – projects we’ve ever undertaken.…
Category Archives: Projects ~ Projets
Add them up!
Images for Open Farm’s cat food division. Proudly founded in Canada, Open Farm is built on a commitment to ethically sourced, high-quality ingredients. Their ingredient tracing goes the extra mile, and they’ve partnered with organizations…
More adventures
More Subaru action! Whether behind the camera, at the creative helm, directing the artistic vision, or gripping the wheel, Subaru is all about fun and adventure. Huge thanks to Freja for her invaluable guidance, as…
The power of white backgrounds
Backgrounds enhance and inform the main subjects and characters. A good background can make or break a picture. It is more than just filler as it works with the subject to set the mood and…
Art of Skis – Collection of a skier
Each ski has a very specific purpose according to the type of skiing you want to enjoy, the terrain and the snow conditions. And every ski feels different too! You choose… chocolate, vanilla, butter pecan,…
Lürzer’s Archive Issue 225 | Helly Hansen
As you know, Lürzer’s Archive Magazine is the Leading Ad Industry Magazine & Directory magazine and it’s always an honor to be featured among the best print ads in the world. Helly Hansen’s campaign “Trust…
SPCA | Pet Abandonment – A Important Global Issue
Images done to help prevent pet abandonment for all SPCAs across Canada. Every day around the globe, hundreds of thousands of animals are abandoned by their owners. In a statement to Global News in 2023,…
Aerial Ballet
Images from a series at l’École Nationale de Cirque with trapezist Mélodie Lamoureux. Art Advisor – Freja ClaessonPhotography – Jean-Francois SeguinPhotography Assistant – Parham YazdyMake-up Artist – Kathya PortilloPost-Process – Peter Asbjorn Besides the camera:
Punching holes through the clouds!
A personal “thank you” project for someone who gave me numerous opportunities to fly this Cessna Skyhawk II. You have to admit nothing compares to floating down in the blue (Come Fly with Me |…
Do What Keeps us Safe – Bacardi campaign
The world has been struggling with COVID-19 and for the occurrence, the Bacardi famous tagline “Do What Moves You” was changed to “Do What Keeps Us Safe” to remind everyone that celebrating is always enjoyable,…
RCAF Golden Hawks
Never forget to remember. The famous Golden Hawks, once the world’s best aerobatic team that set new standards for jet formation aerobatics, were a Royal Canadian Air Force aerobatic team established in 1959 to celebrate…
Promo 20Q4 is out!
Promo 20Q4, is ready! Featuring Alpine Canada 1920-2020 series celebrating 100 years of governed skiing in Canada. Please write to info@jeanfrancoisseguin.com and we will gladly mail it to you. Here is the online version: And…
American Magic – Helly Hansen Sailing
Team American Magic from the New York Yacht Club is one of 3 challengers competing in the 2021 36th America’s Cup held in Auckland, New Zealand. All team staff and crew gear is sponsored and…
1920-2020 Alpine Canada Ski Team
Alpine Canada, the governing body for alpine ski racing in Canada, celebrated 100 years of existence. Team members, skiers, coaches and representatives were proud to display a special line of clothing designed by sponsor and…
Herschel & Hudson’s Bay Olympic Collection
Herschel Supply Co. Canada and Husdon’s Bay partnered to manufacture exclusive Backpacks and Duffle bags for the Canadian Olympic Team. Here are some of the images produced. Art Direction – Samuel DavisPhotography – Jean-Francois SeguinPost-Process…
Canada Sailing
It was a real treat to work with Canadian athlete and sailor Fannie De Alcala, a two-time winner of the Jeux du Québec and a two-time Canadian champion. She also represented Canada at the European…
Summer goes by fast
Long hours on the road and great landscape get your imagination working. I started this little series on the road, every time my turn came to sit on the passenger/back seat. Summer goes by…
Promo 17Q1 is out!
The first promo of the year, 17Q1, is out. If you haven’t received it, please write to Erin Beveridge at erin@jeanfrancoisseguin.com and she will gladly mail it to you. Pages 1 to 8
Sailing School Advertising Campaign
Images for an advertising campaign for École de Voile Deux-Montagnes / CVDM. Thanks to the members of CVDM and special thanks to Carmen Denis and Daniel St-Onge for making things so easy. And very special…
New York Minutes 2
New images part of the award-winning and ongoing series New York Minutes. As usual, we went to familiar places and unfamiliar ones. Thanks to the ones taking snapshots, always appreciated! .