Images for Helly Hansen featuring America’s Cup team American Magic sailing gear.
“Lifa Infinity™ and Helly Tech® are the waterproof and breathable outer layers between you and the elements. Their unique membrane will keep water molecules out, while allowing sweat vapor to pass through – keeping you dry from the outside and comfortable on the inside. They are Helly Hansen’s most innovative and responsible waterproof/breathable technologies to date. Challenging the industry norm, the first-to-market technologies push the envelope in apparel design through advanced textile engineering and development.”
Photography – Jean-Francois Seguin
Art Direction – Elodie Laurent
Art Consultant – Freja Claesson
Post Production – Peter Asbjorn