More Subaru action! Whether behind the camera, at the creative helm, directing the artistic vision, or gripping the wheel, Subaru is all about fun and adventure. Huge thanks to Freja for her invaluable guidance, as always! Sharing 3 fun facts: 1. The company’s marketers identified…

Peace and joy to you and your loved ones this holiday season! Enjoy some quiet moments and have fun, we all deserve it! Take advantage of winter!

A comprehensive indexing system has been implemented for art prints, ensuring that each piece retains its value through strict control over file quality, print quality, and print quantities. This system introduces a new numbering template, where each print will be labeled on the back and…

Backgrounds enhance and inform the main subjects and characters. A good background can make or break a picture. It is more than just filler as it works with the subject to set the mood and tone of the image. In portraits, a soft blur highlights…

Each ski has a very specific purpose according to the type of skiing you want to enjoy, the terrain and the snow conditions. And every ski feels different too! You choose… chocolate, vanilla, butter pecan, strawberry, cookie dough, with or without sparkles, dipped or not,…

Winning awards is always very rewarding. To be featured alongside the best photographers in award magazines such as Communication Arts, Applied Arts and Lürzer’s Archive is certainly the most exciting. But when your winning image is considered to make the cover of an awards magazine,…

As you know, Lürzer’s Archive Magazine is the Leading Ad Industry Magazine & Directory magazine and it’s always an honor to be featured among the best print ads in the world. Helly Hansen’s campaign “Trust Takes You Further” is featured in the latest issue, no.…

The world’s 200best Advertising Photographers Edition 11 book is officially out. It’s always a great honor to be among that list of photographers. The book is available online on Lürzer’s Archive store. https://www.luerzersarchive.com/product/200best-photographers-edition-11/ The book is fun and easy to read and every page is…

Images done to help prevent pet abandonment for all SPCAs across Canada. Every day around the globe, hundreds of thousands of animals are abandoned by their owners. In a statement to Global News in 2023, Parks Canada said in addition to domestic dogs and cats,…

Being among the 200 Best World Advertising photographers again and again is always exciting. The Lurzer’s Archive 23/24 online gallery is live. Enjoy and many thanks to our team of talents! https://www.luerzersarchive.com/200-best-photographers-2023-24/ “From thousands of entries, our judging panel will select just 200 great photographers…