The power of white backgrounds

Backgrounds enhance and inform the main subjects and characters. A good background can make or break a picture. It is more than just filler as it works with the subject to set the mood and tone of the image. In portraits, a soft blur highlights key features. In landscapes, detailed settings help tell a story.

The widely-used white background in commercial photography, especially for products, remains popular for good reason. Surveys in Europe and the United States reveal that white is most commonly associated with perfection, honesty, cleanliness, neutrality, and exactitude. As a symbol of purity, white elevates the subject, making it a striking visual statement. Featured here: Aspirin, Briko, Springline Coffee, wooden blocks, Smith, Canada and JBL.